Image by Ant Rozetsky

Meet The Team


Clem Walshe


Founder/Managing Director

Clem is a very well-known and respected member of the Irish travel industry with a wide range of sales & marketing skills coupled with many years of ‘on the job’ experience and a significant network of contacts in the travel industry environment.


His initiative and original ideas have assisted companies in both launching and boosting their brand profile in various markets whilst ensuring their internal operations are being run effectively with sales and financial targets being met.

His expertise includes: General Sales & Marketing Strategy (online & offline), Brand Development, PR & Media Liaison, Media Buying & Advertising, Social Media & Online Partner Marketing, Financial Planning & Management, Trade Representation, Recruitment & Training, Team Building & Motivation, Event Planning and Organisation.

For further information on what Clem can bring to your business please get in touch.


Siobhain Mulholland


Commerical Director

Siobhain has held senior roles with a number of leading travel companies and has over 20 years of sales and marketing experience in the Irish travel industry.

Specialising in website functionality and key elements of digital marketing, Siobhain ensures brand online offerings fulfil customer expectations with accurate, user friendly results that help improve conversion and drive healthy online turnover.

A keen advocate of ensuring brand offerings access the entire suite of aviation from all Irish airports linked to the best selling core Irish properties across beach city and worldwide markets.

She is passionate about developing brand email and social media databases and enjoys creating engaging campaigns that drive relevant website traffic.

For further information on what Siobhain can bring to your business please get in touch. E-mail:



Chris Photi

Head Of Travel & Leisure

White Hart Associates, UK

We have worked on a number of client projects with Clem and Siobhain at LocalMarketing over the last 10 years. We can confirm that their ‘on the ground’ expertise and knowledge of the Irish travel market place proved a significant advantage in getting our clients set up and trading successfully in line with local legislation. I would have no hesitation in recommending the LocalMarketing team to any international brand looking to launch or develop their business in the Irish market.   


Graham McKenzie

Managing Director

Travel Mole , UK

If you are truly serious about expanding your brand in the Irish leisure market, Clem Walshe and his LocalMarketing team should be the first call you make


Wayne Perks

Managing Director

Teletext Holidays , UK

Clem and his team supported us with the launch of Teletext into the Irish market, providing invaluable market insight and local trade connections. The relationship helped us with a successful new market launch through to ongoing support in the initial years where he took a lead in steering out key trading decision making. Clem is a true professional who is extremely well connected and quickly builds strong rapport within teams to better business performance.


Kevin Cullinane

CMO & Head Of Comms.

Cork Airport, IRE

Clem's in-depth knowledge of the Irish leisure travel business is outstanding and his creative approach to delivering tangible results has been impressive. A dynamic and personable manager, with a proven track record in achieving growth and sales targets has made Clem a valued business partner and client. His talent to leverage the optimum return from marketing investments have made our co-operative campaigns highly successful and his PR work for client brands and the industry in Ireland have made him a valuable colleague and ally.


Don Shearer

Chief Executive Officer

Travelbiz , IRE

If you are serious about getting your travel brand to succeed in the Irish market you need to contact Clem or Siobhain today. Local Marketing provide the type of bespoke solutions that are not only in high demand but are also going to deliver tangible results


Fionn Davenport


Irish Travel Trade Network

In my capacity as travel journalist and radio presenter, I have had regular dealings with Clem Walshe, which have been conducted with enormous professional courtesy and efficacy. I consider Clem to one of the more dedicated figures within the Irish industry who works tirelessly to promote his clients interests and, in a business that relies hugely on personal connections, Clem is one of the good guys – great company and a pleasure to deal with.


Alex Gisbert

Chief Executive Officer 

Fast Pay Hotels, ESP

I worked closely with Clem from July 2011 to December 2015 and in that time came to appreciate his value as a skilled marketeer with a deep understanding of how to launch and develop a brand in the Irish B2B and B2C travel market. He was hugely influential in both developing and implementing our marketing strategy (above and below the line). He has excellent communication skills and very valuable relationships with a wide range of local media and travel trade partners who appreciate his honest trustworthy approach to doing business. Clem was never short of new ideas, very innovative and had a very results driven, enthusiastic approach to the way he managed our Irish business. I sincerely hope I have the opportunity to work with him again at some stage in the future. 


Chris McCavert

Chief Financial Officer

Love Holidays, UK

Clem and Siobhain have been an excellent support to Loveholidays over the last few years with our Irish Operation. 

I would highly recommend using the Local Marketing team, given their marketing expertise and very strong knowledge of the Irish market.


Maureen Ledwith

Sales Director

Holiday World Expo, IRE

Clem has always provided honest, effective and results orientated strategies throughout the many years I’ve engaged with him. This involved a fresh approach to my business and to communicate with prospects in an innovative way. I would highly recommend Clem and his team at LocalMarketing who are a professional group, full of innovative ideas, who deliver on budget and on time.


Mark Evans

Travel Editor

Irish Independent Group,

It's always a pleasure dealing with Clem. He's been a pillar of the Irish travel community for more years than he'd care to mention and a go-to guy for anyone interested in the market. Adept at marketing, and with a great contacts base, he somehow finds time to excel at golf too. One of the good guys.


Duncan Morgan

Director Of Hotels

TravelUp Group, UK

Siobhain is a great commercial professional. Whenever I've worked with her I have always been impressed by her strong market knowledge and results driven approach. Siobhain's extensive marketing experience and good communication skills would be an asset to any organisation.


David Gee

Managing Director

CMS Marketing, IRE

In brief, Siobhain is a fantastic person to work with. She is determined in her focus to always ensure any project is delivered as required. She has a remarkable ability to bring people on a journey, ensuring clarity and focus for all people involved every step of the way. A clinical & strategic thinker, she is a natural leader. And a bit of craic to boot! It’s always a pleasure working with her.


Niall Cole

Managing Director

Phoenix Marketing, IRE

I have worked with Siobhain on many projects down through the years and have found her knowledge of business process, marketing and online strategy to be invaluable. Her grasp of user experience in terms of customer engagement in ecommerce environments is exceptional. Siobhain can identify pitfalls and issues so quickly while always keeping the consumer at the forefront of her thinking.


Philip Nolan

Award Winning Journalist

Freelance, IRE

I have known Clem Walshe for over 20 years and in that time have found him to be thoroughly professional and accommodating in all our dealings. I write about travel, and he always has proved a very useful contact when trying to get a feel for trends, because he knows the industry inside out. Proactively, he keeps me completely informed about all his clients and I would have no hesitation in recommending him to anyone wishing to promote their business in the Irish market.


Pól O Conghaile

Travel Editor 

Irish Independent, IRE

As a Travel Editor and journalist with the Irish Independent, I've been in touch with and worked with Clem often over many years. He's always quick to respond, generous with his insights, and keeps us in the media posted on his clients and their news, particularly new brands launching in the Irish market. 


Sarah Slattery

Company Owner

The Travel Expert, IRE

I have had the pleasure of working with Clem on many occasions. Clem is a true travel professional that has extensive knowledge of the Irish travel industry. Clem instinctively knows what Irish travel consumers want, and has had huge success launching new brands in Ireland.


Lars Ludwig

Managing Director

LMX Touristik GmbH, DE

Siobhain is enthusiastic, result driven and very reliable. I always had the utmost respect at how focussed and creative she was when contributing to our Irish business projects.


Neil Steedman

Trade Journalist, IRE

I have worked with Clem in Ireland's travel industry for more years than I (and probably he!) care to remember and through he provides overseas suppliers with a professional, effective and often innovative means of promoting to Irish travel agents and travel media.


Carol Anne O'Neill

Commercial Manager

Worldchoice Ireland, IRE

I have known and worked with Clem for over 30 years in the Irish Travel Industry.  He has an in-depth knowledge of the local market having worked with both large and small organisations across various sectors of the Industry.  He is extremely professional, always positive and very focused on delivering results.  A great communicator with a far reaching business network, he is a pleasure to work with and also brings the fun factor to what can often be a very challenging business sector.


Dominic Burke

Managing Director

Travel Centres, IRE

I have known Clem Walshe for approximately 35 years during which time he has worked at a number of companies and in a diverse range of management roles. He is articulate, imaginative and his persuasive abilities have served him well over the years. He enjoys a high profile with the travel industry in Ireland and is well connected with all the key decision-makers. Clem is a professional who gets the job done.


Volker Lorenz

Northern Europe Director

Service & Opps., Expedia, Ire

Clem has been a well-respected and influential figure in the UK and Ireland travel trade for decades and brings his unique passion for all things travel to the table in every engagement. I have been fortunate enough to work with Clem on many occasions during my time with Amadeus Ireland, and have always found him a reliable, balanced and fair business partner. His positive nature and enthusiastic approach has made him many friends in the trade, and this strong network across the UK and Ireland is an invaluable asset to have when representing travel brands. I cannot recommend Clem's services highly enough in this respect.


Jonathan Adair


NI Travel News, NI

Working with Clem over many years I have found his experience and professionalism to be invaluable in both the launch and maintenance of various travel industry brands and their travel trade products. He has a proven track record of identifying the needs of travel companies within the Irish market and building strong and lasting relationships with a wide range of suppliers in the sector.


Katarina Hobbs

Director UK & Ireland

Czech Tourism, UK

Our Annual Roadshow “Regional Gateways” where the starting venue was Dublin, Ireland needed a really good promotion along with a guarantee that it would be a success for us in front of the Media and Irish Travel Trade.


The LocalMarketing team were exceptionally ambitious on our behalf going after prestigious media and travel trade. We do not regularly run activities on the Irish market and thus this was very important to us. We hope to be highly successful within this market and are hungry to land coverage that matters.


LocalMarketing helped our team impress the Irish press and trade with clear, professional, and compelling communication. They quickly gained an in-depth understanding of our business and the destinations we promote developing a launch and marketing strategy for what turned out to be one of our best Travel events of the year 

This had a significant impact upon our business, gained us amazing PR and a positive image in the eyes of Irish travel media and trade. Our Roadshow launch event was a great success, and we look forward to working with Clem and his lovely team again. 


Ed Finn

Travel Journalist

RTE/Sunshine 106.8, IRE

I have worked with Clem over the past 5 years and we have run some fantastic radio/media campaigns together. Clem has an instinct for what really works for his target market and Smart media Solutions were delighted to be able to deliver over 1.6 million audience to Clem throughout our radio and digital platforms in Ireland. Clem discovered that the Irish love radio many years ago and it is one of the best mediums to promote his clients' message and brands in Ireland. Clem cuts through the waffle and delivers. He epitomises the adage of "Under promise and Over Deliver". and he is also great company over a nice pint of Guinness. The very best of luck with the new site Clem