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Sales & Marketing Strategy

Is your Irish Sales & Marketing Strategy Working? 

 

Are you maximising the returns from every Irish marketing channel?

 

 

LocalMarketing will help you build an integrated strategy for launching a new brand in the Irish market or maximise the return from an existing business. We will identify new opportunities in the Irish market. We ensure your brand is in the right place at the right time across key channels that have potential for the best return on investment.

Offline

Our experienced team can become your dedicated outsourced marketing resource or simply an extension of your existing marketing department. We then apply our local expertise to propose, launch, develop or support existing offline strategies in line with your business objectives.

Online

We focus on website efficiencies, analyse spend versus rates of conversion, improve average transaction values and net margins. We also audit activity across all social channels and email marketing to enhance database development and portray an engaging brand
profile.

The Plan

  • Agree business objectives and direction of the strategy

  • Identify target market, demographics, trends and competitors

  • Outline core strategy solution and services offered to Irish customer

  • Run competitor analysis to compare strengths, weaknesses and opportunities

  • Define brand’s Unique Selling Proposition (USP) and apply to strategy

  • Conduct a SWOT analysis

  • Develop a calendar plan and align with sales objectives

  • Communicate the plan internally 

  • Identify key Irish marketing channels and how they will integrate

  • Regularly review the strategy to ensure it is aligned with overall business objectives

  • Determine objectives for each step of the campaign with specific goals for channels

Campaigns can be tailor made to suit any brand or budget over a specific time line.